About
A Hong Kong-based research and media company dedicated to understanding how technology is transforming human intimacy and connection.
Who we are
Founded 2024. Hong Kong.
Star X Gen Ltd. is a Hong Kong-based research and media company dedicated to understanding how technology is transforming human intimacy and connection. Founded in 2024, we commission large-scale research, produce documentary content, and publish educational materials that inform the global conversation about AI, loneliness, and the future of relationships.
Our work is driven by a simple belief: the intersection of technology and human intimacy is one of the most important — and least understood — cultural shifts of our time. We exist to bring data, nuance, and expert voices to this conversation.
Our team
Sammy Lee
Founder and CEO
Sammy Lee is an entrepreneur and developer based between Hong Kong and Tokyo, with a career spanning four decades, three continents, and multiple industries.
He built his reputation as a visionary real estate developer.
Beyond real estate and other investments, Lee co-financed Monster, the film that earned Charlize Theron the Academy Award for Best Actress, demonstrating a consistent instinct for identifying and backing culturally significant work.
His focus has now turned to what he views as the defining challenge of the 21st century: the global loneliness pandemic — and the role that AI, robotics, and emotional technology will play in addressing it.
Through Star X Gen he is exploring what he calls "emotional infrastructure" — a convergence of technology designed to combat human isolation at scale.
Lee's life's work has always been about building what comes next, before the rest of the market sees it.
Advisory board
Bryony Cole
Advisory Board · Senior Research Advisor
Bryony Cole is a globally recognised sextech expert, educator, and author. She is the creator of Future of Sex, a platform exploring how technology is transforming intimacy, and has advised leading organisations on the cultural implications of sexual wellness technology. Bryony brings over a decade of expertise in the intersection of technology, relationships, and human connection.
Jerry Wang
Advisory Board · Co-Founder
Jerry Wang is an entrepreneur and investor based in Tokyo who holds a PhD where the research focused on ageing societies and elder care.
Jerry is passionate about building businesses that bridge technology and humanity, creating new opportunities for healthier, more connected, and more resilient communities.
What we produce
Research, media, and publishing
- ResearchPublished
Large-scale quantitative studies
Conducted in partnership with YouGov — the world's largest survey on AI and human intimate relationships.
- DocumentaryIn production · 2026
AI and human intimacy
A feature documentary currently in production, exploring the cultural and emotional implications of AI companionship across six countries.
- PublicationsForthcoming
"The Future of Desire" and "18 Only"
Two forthcoming books examining the data and human stories behind the global shift in how people form intimate connections.
- YouTube SeriesComing soon
Expert-led video series
A series of conversations with researchers, technologists, and cultural commentators exploring the study findings in depth.
Interested in our research, advisory services, or media partnerships?
We'd like to hear from you.


