Global Study · 2026

The Global AI Intimacy Study 2026

Conducted by YouGov on behalf of Starxgen. 9,912 adults surveyed across six markets: US, UK, Germany, Hong Kong, Indonesia and Japan. This study looks at what people think about AI relationships, human connection and the growing issue of loneliness.

"We are ready to embrace AI but not ready to talk about it"

9,912

Respondents

6

Markets

8

Key findings

Methodology

Study methodology

Conducted by
YouGov
Sample size
9,912 adults
Markets
United States, United Kingdom, Germany, Hong Kong, Indonesia, Japan
Method
Online quantitative survey

Key findings

What the data reveals

  1. 70.8%

    Not AI, but belonging

    70.8% in Japan (N=834) named community and societal belonging as an area where loneliness will grow over the next 5–10 years. Belonging is a top-three area in five of six markets.

    Loneliness
  2. 4 of 6

    AI is not the main fear

    AI-mediated interaction ranked last among areas of growing loneliness in four of six markets: US, Germany, Indonesia and Japan.

    AI Attitudes
  3. 61.3%

    East and West differ

    61.3% in Indonesia and 48.3% in Hong Kong expect AI intimacy companions to improve happiness through emotional support. In the UK, 39.6% expect them to make it worse.

    Cross-Cultural
  4. 33%

    Hong Kong is at a tipping point

    Among 18–34s, 33% would consider using an AI intimacy doll and 33.2% would not.

    Adoption
  5. 27.8%

    Young adults are more open

    In Japan, 27.8% of 18–34s would consider an AI intimacy doll, against 16% of the general population.

    Generational
  6. 69.2%

    Private use, public judgement

    69.2% of UK 18–34s would be uncomfortable if a friend or family member used an AI intimacy doll, the highest in the study. In Hong Kong the figure is 40%.

    Social Stigma
  7. 54.3%

    Work and family loneliness

    Workplace and professional networks rank second in the UK (54.3%) and in Hong Kong (53.0%). Family connections are the top area in Indonesia (61.1%).

    Loneliness
  8. 36%

    Men and women differ

    In Indonesia, 36% of men aged 18–34 and 24.7% of women prefer that a partner's outside intimacy be with an AI intimacy doll rather than another person (N=2,960 for all 18–34s). Men were up to 1.5 times more likely than women to say so.

    Gender

Data: YouGov research commissioned by Starxgen. Commentary and opinions are Starxgen's own.

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