Global Study · 2026
The Global AI Intimacy Study 2026
Conducted by YouGov on behalf of Starxgen. 9,912 adults surveyed across six markets: US, UK, Germany, Hong Kong, Indonesia and Japan. This study looks at what people think about AI relationships, human connection and the growing issue of loneliness.
"We are ready to embrace AI but not ready to talk about it"
9,912
Respondents
6
Markets
8
Key findings
Methodology
Study methodology
- Conducted by
- YouGov
- Sample size
- 9,912 adults
- Markets
- United States, United Kingdom, Germany, Hong Kong, Indonesia, Japan
- Method
- Online quantitative survey
Key findings
What the data reveals
70.8%
LonelinessNot AI, but belonging
70.8% in Japan (N=834) named community and societal belonging as an area where loneliness will grow over the next 5–10 years. Belonging is a top-three area in five of six markets.
4 of 6
AI AttitudesAI is not the main fear
AI-mediated interaction ranked last among areas of growing loneliness in four of six markets: US, Germany, Indonesia and Japan.
61.3%
Cross-CulturalEast and West differ
61.3% in Indonesia and 48.3% in Hong Kong expect AI intimacy companions to improve happiness through emotional support. In the UK, 39.6% expect them to make it worse.
33%
AdoptionHong Kong is at a tipping point
Among 18–34s, 33% would consider using an AI intimacy doll and 33.2% would not.
27.8%
GenerationalYoung adults are more open
In Japan, 27.8% of 18–34s would consider an AI intimacy doll, against 16% of the general population.
69.2%
Social StigmaPrivate use, public judgement
69.2% of UK 18–34s would be uncomfortable if a friend or family member used an AI intimacy doll, the highest in the study. In Hong Kong the figure is 40%.
54.3%
LonelinessWork and family loneliness
Workplace and professional networks rank second in the UK (54.3%) and in Hong Kong (53.0%). Family connections are the top area in Indonesia (61.1%).
36%
GenderMen and women differ
In Indonesia, 36% of men aged 18–34 and 24.7% of women prefer that a partner's outside intimacy be with an AI intimacy doll rather than another person (N=2,960 for all 18–34s). Men were up to 1.5 times more likely than women to say so.
Data: YouGov research commissioned by Starxgen. Commentary and opinions are Starxgen's own.
Full report
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